Raptors Pitch

The Raptors approached Sid Lee with a full rebrand. The team came together to solve the ask in a matter of weeks! Due to confidentiality the pitch creative can not be shown, below is a glimpse of the team effort.

My role combined the following: branding explorations, typography, design of collateral, posters, out of home materials, uniforms, lifestyle assets and interior spaces.


Graphic Design



Spot credits:

Writer: Jeremiah McNama, Austen Morrow
Art Director: Andrew MacPhee, Laura Kim 
Creative Director: Jeff Dasilva, Tom Koukodimos
Director: Stuart McIntyre - Steam Films
Audio: Apollo Studios
Editor: Graham Chisholm - Married to Giants
Agency: Sid Lee Toronto