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Raptors Rebrand

The Raptors approached Sid Lee with a full rebrand. The team came together to solve the ask, relaunching a brand and what it stands for -  through a rallying cry that resonated with fans, the city and even the country. 
 

 

Branding
Graphic Design

 

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ECDs: Jeffrey Da Silva, Tom Koukodimos
Art Directors: Sarah Foelske, Andrew MacPhee
Designers: Alex Boland, Flavio Carvalho, Anna Sera Garcia, Mitsuko Sato, Oleg Portnoy, Bobby Martinello, Marie Rupolo, Peter Kosciolek
Photographer: Finn O'Hara
Agency: Sid Lee Toronto