What better time to earn brand love than the one day of the year that’s all about love? It’s traditionally when people share how they really feel. Only PC Financial, with its established tongue-in-cheek tone, can talk to customers this way. We proposed a simple idea to PCF so they can take advantage of an opportunity no other Financial Investment has. They always put a positive spin on banking. It’s time they earned some positive press online and offline. People should love their bank. PCF should be the one they fall for.
Role: Design | Illustration
Copywriter: Gabrielle Makarewicz